Back before electronic books turned the publishing world upside down, status for an author of fiction was having a book published in hardcover (between the boards, as we used to say), followed in twelve to eighteen months by a trade paper edition. Today fiction authors, particularly genre fiction, are lucky to get a trade paper or mass market edition. Many small publishers proudly bill themselves as “e-book only” or “primarily an e-book publisher.”
My publisher for my Kelly O’Connell and Blue Plate mysteries tells me the house sells ten e-books for every print copy; consequently, print is low on the priority scale and sometimes doesn’t appear for months after the electronic version.
I may be old school, but I find this a marketing problem. With my first mystery, print followed closely on the heels of the e-book, and I had a huge signing at a local restaurant—sold seventy-five books. Today the gap is several months, and I barely sold twenty-five at the last signing at the same restaurant. Each book that goes out that restaurant door, with a bookmark, is not just a book sold—it’s a chance for effective word-of-mouth advertising if the reader enjoys it, talks about it, shows it to a friend. Today I have an e-book of the newest one, Murder at the Blue Plate Café, but no print, and friends and (ahem!) fans are asking when the print will come. I afraid by the time print appears it will be anticlimactic and they’ll have lost interest.
I’m all for e-books and indeed do most of my reading on an iPad, but there’s something about holding a book in your hands. Of course, I market my e-books as best I can, with guest blogs like this one, on Facebook, Twitter, my own blog, bookmarks scattered across the globe, whatever and wherever, and I’m grateful for the response I’ve gotten. But I’m uncertain how effective I am. I’d feel better with print that I could launch at a signing, show to friends and send to reviewers that I know. I don’t have time to write, follow all the myriad marketing leads we get on Sisters in Crime, and live my life. So I’m not on the various Kindle lists and I have yet to figure out Goodreads, though I make a valiant effort and do post there.
Maybe it’s all ego—authors are famous for that—and I should put ego in the closet and concentrate on business, sales figures and the like. But that’s not why I write. I write so readers will enjoy my stories.
What about you? Do you find print editions important for marketing?
With Murder at the Blue Plate Café, Judy Alter launches a new cozy mystery series, Blue Plate Café Mysteries. She is also the author of the Kelly O’Connell Mysteries: Skeleton in a Dead Space, No Neighborhood for Old Women, Trouble in a Big Box, and the forthcoming Danger Comes Home. Her fiction and nonfiction about women of the American West has won numerous awards including a Lifetime Achievement Award from Western Writers of America.
Now retired, she was for years the director of a small academic press. She is the mother of four and the grandmother of seven and lives in Fort Worth, Texas with her Bordoodle, Sophie. Follow her at http://www.judyalter.com, http://www.judys-stew.blogspot.com, http://potluckwithjudy.blogspot.com, https://www.facebook.com/#!/pages/Judy-Alter-Author/366948676705857?fref=ts, or on Twitter, where she is @judyalter.