I find when many authors consult me, whether to hire my firm for representation or to just get an idea of what they should be doing, that’s the first question to ask. Most have an idea that certain things to be done, but if I ask a few more questions, I often find they don’t really know what now? What next? At what point have I done everything (is there such a point?)?
It’s a rare thing to find an author who sits down long before the book sees the light of day and makes a plan for a reasonably effective promo campaign. The good news is it’s not too late. A book is new until a reader sees it, so even if the release date is long since passed, you can still take some of these ideas and make them work for you.
Obviously, we can’t got through the whole process here, but here are a few things that seem to get overlooked a lot. Determine who your target audience is (who do you think will like to read your books?) then start planning ways to get information about yourself and your work in front of them. Here are some things to keep in mind:
Keep collecting reviews. Make it a plan to send out 2 – 3 copies of your book each month so there’ll be a steady stream of reviews coming in. Use them to keep your website fresh, in your newsletters, on your promo material. It’s important that when people take time to stop by one of your hot spots, they don’t find the same thing they saw there six months ago.
Update your photos. I’ll never forget the clutching feeling in my chest when I sent a client for a television interview and she almost didn’t get on the program because the producer took a look around and didn’t see her there. He was looking for the dark haired beauty in the photo I sent instead of the white haired woman in the waiting area. Yikes! I completely understand that when you get a nice photo you hate to give it up, but I too, have bitten the bullet and have two appointments in coming weeks. One at the hair salon, a second at the photographer. Ouch.
Get blogging. How many blogs are there out there that you haven’t read yet? Oh. Millions. True not all of them are appropriate to your book, but let’s face it, there’s no shortage of blogs that might either run a review, an interview or a guest post from you to help you let folks know your book is out there. I’ll give you a hint. If you offer a guest post, they’re a lot more receptive. Reviewers tend to have a backlog, just sayin. Plan ahead and space them out. It sounds easy to write a guest blog two months away but it’ll be here before you know it and you don’t want to do too many in too short a time. Slow and steady wins the race.
That ought to keep you busy for a week or so. I’ll talk more on this topic later. Do you have any thoughts or ideas along these lines that you can add? Or maybe a question? Love to hear from you!