Can Internet-only Promotion Really Work? by Velda Brotherton

newVeldaCan Internet-only Promotion Really Work?

By Velda Brotherton

It’s interesting to note how many writers do not use the Internet to promote their books. Is it enough to do personal appearances? How many of those can we afford to do nowadays with gas being so high and bookstores closing right and left? When my novels came out in 2012 and 2013 I could no longer handle physical appearances, so I made the tough decision to use the Internet to promote myself and my work. Occasionally I’ll do a book signing or conference appearance, but not often enough to make a spike in sales.

Just think of it. Sitting in an office and touching people all over the globe with information about your writing, your books, and your life as a writer. Yet it was a tough decision for several reasons. I like talking to readers and writers, and all I knew about my computer was writing and formatting manuscripts. So the first step was to devote time to learning what I’d have to know. Since I had a few manuscripts lying around, I could spend a full summer on that project.

First I submitted a couple of new manuscripts to small publishers, then went to work.

I had an Amazon Page, a website, and three blogs on Blogger. I belonged to a couple of organizations that had Yahoo groups online. I joined LinkedIn and Good Reads. Quickly I realized this was not enough to get my brand out there. It is more important to become known by your name than by an individual book. People know you and like you, then they’ll just naturally want to read your books.

So I added Facebook, Twitter, Google Plus and then Pinterest when it arrived on the scene. I’ve discovered it’s not enough to use these sites, but it’s important to learn the secrets of using them well, which I’m still in the process of doing. Take one at a time and conquer the ins and outs.

I promote online for two days out of my six-day writing week. Joining writing groups on Yahoo, Linked In and Google has afforded me the most information on promotion sites online. There writers share sites they have found, they offer to host bloggers, to review books, or share sites that perform those tasks. With good organization, you can post on these quickly and efficiently. Ask friends to repost, re-pin, and re-tweet to double, triple and go beyond with your posts. A blog is a must, and I moved those on Blogger to Word Press where I could get more pages for my books and other subject matter.

There are also what I call virtual book stores online. These are sites that will display your book cover(s), something about ThePurloinedSkullFC300(1)you and the book and a buy link. This gives readers the opportunity to browse specific books without getting lost in the millions of books on Amazon. Most of these are free or have a small minimal sign-up fee. Ask David is such a site, and it is exceptional. For a basic small one-time fee it will exhibit all your books and promote them. There are many genre-related promo sites. Google for them.

Don’t forget that when you post on Facebook, you aren’t limited to your own personal site. There are many group sites that will allow you to join and post information of your own, such as Incredible Indie Ebooks. If you belong to a writer’s group, it often has a Facebook page where members can post.

Beware: Don’t turn into a spammer. Post interesting information about all sorts of subjects, like something from one of your books or something you learned while researching for that book.

For instance while researching for my recent book, The Purloined Skull, the first of my series, A Twist of Poe Mysteries. I learned that Edgar Allan Poe did not receive any royalties for his re-published short story, The Purloined Letter, because at the time there were no International Royalty laws.

cover4When researching for Once There Were Sad Songs, my hero rode a Harley Motorcycle, so one day I was driving through Eureka Springs, Arkansas, and there was a motorcycle gathering for the weekend. Spotting a few guys with their bikes parked, I pulled over. They were eager to answer all my questions, and I had a great time visiting with them. Did you know that if you jump one of those heavy Harleys you’re liable to ruin the shocks or worse wreck it? But it is often done by guys with a death wish. So, in my book, my hero, a veteran with a death wish, jumps his bike off a bluff down onto the sandy shoreline of a creek and lives to tell about it.

There I told you about two of my books without spamming you, because I included something you might think interesting. Make yourself easy to find by posting everywhere possible.

Website: http://www.veldabrotherton.com

Blog: http://www.veldabrotherton.wordpress.com

FB: http://www.facebook.com/vebrotherton

Twitter: http://www.twitter.com/veldabrotherton

How about you? What can you add to share experiences in online promotion?

Advertisements

4 thoughts on “Can Internet-only Promotion Really Work? by Velda Brotherton

  1. Velda, you have always amazed me with your knowledge of publishing, writing, and internet promotion. You are one smart lady. Thanks for sharing this info. I took notes.

  2. Velda, this is an interesting and helpful post. Best to you in your writing/publishing endeavors. Thank you for sharing this.

  3. This is a great post, Velda! I always learn something new from you. Your message here sets the whole internet promotion issue into understandable language for a newbie like me, who is just getting started. Thanks for sharing your wisdom with others.

  4. Your books are new to me but I was very interested in hearing about them and look forward to reading them. Your comments I am sure will be helpful to new authors.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s