There are many ways to skin a cat – and promote your writing. One popular way is to create a limited edition box set and price it so low that you’re almost giving it away. The point is to get it into digital readers, not to make money. You can box up your own novels, by series or whatever theme you can conjure up, but joining with other authors can really ease the promotion burden. The idea is that cross-pollination of readers will grow all gardens. You bloom, I bloom, we all bloom with a bigger readership.
A few months ago I was asked to join five other authors to put together a box set. My invitation came through an English writer I knew mostly through social media. I had read her book, written about it, became Facebook friends, corresponded, and even met her last year at Bouchercon, the big mystery convention. But I didn’t know the other authors at all, two Americans, a Brit, and an Irish writer.
My English friend, Helen Smith, writes comic mysteries and a lot more. Having read her books, and gotten the invitation, I knew we would be compatible. The other authors write a little comedy, a little romance, a little mystery. The theme of the box set was to be “British Bad Boys,” and encompassed humor, mystery, and romance. I had in mind to use my thriller, PLAN X, about a British professor in Montana who is badly injured in a campus explosion. The story revolves around policewoman and Iraq vet, Cody Byrne, who is tasked to find the professor’s next of kin. The mission turns out harder than it should be, and gets a little twisted when it’s discovered the professor asked several colleagues to hide old documents that look suspiciously like a lost Shakespeare play. Lots of thrills, intrigue, murder, and MI5.
But comedy? Funny stuff? Hmmm. I love to laugh but wasn’t sure this novel fit the bill. To their credit the authors only asked: “There’s sarcasm, right?” Well, I thought, I certainly hope so. What’s life or fiction without a little snark? I was in.
Several of the authors had been in sets together before and knew the ropes. They had a formatter and cover designer lined up. The six of us discussed the design of the cover, and the sexy quotient of the bad boy on the cover. Our ring-leader, Florida author Barbara Silkstone, kept us up to date and on task.
The box set went into production. Some of us wrote original stories. All of us wrote blurbs. We okayed the cover and sent it all into the formatter. And voila! The box set of British Bad Boys sprung on the world on Easter. So happy to be in the talented company of Helen Smith, Barbara Silkstone, Gerry McCullough, Anne R. Allen, and Sibel Hodge.
The e-book box set is just 99 cents. Pocket change! We hope readers are tempted by the bargain. The box set will be available through the summer only. That’s key, the limited time edition. Most of us are also selling our novels or stories individually but we hope this exposure to more readers will help all our novels get more readers. Because that’s what it’s all about, right?
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Shop at an independent bookstore that sells KOBO e-books,
like Mysterious Galaxy: http://www.mystgalaxy.com/ebook/1230000341172