My Favorite Promotion Strategy is to Write Every Day by Kathleen Heady

KinScotlandFor a new writer starting out in the business, the biggest hurdle is undoubtedly promoting the books. Most of us aren’t lucky enough to have our first novel picked up by a major publisher who sets up a book tour and makes sure that novel is prominently displayed to customers walking into major bookstores. Do any publishers do that anymore?

So you tell yourself, and maybe your mother or husband and a couple of your friends that your book is being published. “Great!” they say, and kindly go out and buy a few copies for their friends. Now what? You have a few sales on that first book, but how do you keep the momentum going?

My best strategy after a book is released, and so far I have been lucky enough to have three novels that have been published, is to get back to the laptop and write some more. I know it sounds trite to say to write every day, but an hour of writing a day does much more than produce the rough draft of another novel. Writing every day means that you can say to yourself before you go to sleep at night, “I am a writer. I wrote today.” It changes your attitude and builds your confidence. When someone asks you what you are working on, you can give them an honest answer, although you don’t have to give away all your secrets and tell them the details. I carry my journal with me always, and have filled many spare minutes and hours in airports and coffee shops around the world by writing my thoughts and observations. I love writing descriptions of people I see and snippets of conversation that I might use in the future.

My second strategy for promotion is to join a writers’ group. My first three novels are in the mystery/suspense genre, so I am a member of Sisters in Crime, which is a national organization with local chapters all over the country. The company of other writers is stimulating and motivating, and as a group, I have found promotion opportunities that I would never have been able to pull off on my own. I have appeared with other members at book stores and libraries, and on panel discussions about mystery novels.

Little by little I am building a reputation as a writer, and my personal contacts along with the huge world of social media both help create a base of readers that I continually work to expand.

 

 

Kathleen Heady is a native of rural Illinois, but has lived and traveled many places, including numerous trips to Great Britain and seven years HotelSaintClarecoverliving in Costa Rica. Her third novel, Hotel Saint Clare, was released in June, 2014. She is also the author of Lydia’s Story and The Gate House, which was a finalist for an EPIC award in 2011.

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2 thoughts on “My Favorite Promotion Strategy is to Write Every Day by Kathleen Heady

  1. amreade says:

    Excellent post! I’ve been thinking about joining Sisters in Crime because I’ve heard so many good things about its membership benefits. I love the advice to write every day. Sometimes I’m just writing about the topics I’m researching, but it always makes me feel good!

  2. You are right. I write every day as well. I am published by Black Opal Books but I have written 5 books (just finishing the 5th) in two years and three months. I believed and still do believe that at my age, I would rather have books finished than to market one at a time. I am writing a series (Conch Town Girl). You never know what life brings. Now that my fifth will be done, I will stop, smell the roses, and start writing the 6th after diving into marketing the series. Once you are gone, you can leave published books behind for those who like your stories. You can’t leave a marketing plan behind. Great article. Dan Barrett

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