I love collecting phrases. That’s probably why I start every Monday blog post with a fortune cookie saying. My adoration of expressions also works well with understanding book marketing. Here are my top three picks for authors:
- “The best things in life are free.” = Give away stuff.
- Free books:
I enrolled my new cozy mystery in KDP Select and used their Free Book Promotion tool. By placing announcements in bargain newsletters like Awesomegang, Ebookasauraus, and Readcheaply (for free), I gave away thousands of copies. Although I didn’t earn a dime on those downloads, my Amazon ranking shot up and resulted in increased sales, Kindle Unlimited borrows, and reader reviews. If you’re not interested in KDP Select, you can use Goodreads or Amazon Giveaway to create book buzz.
- Free swag:
Everybody enjoys freebies. I like creating literary souvenirs (e.g. bookmarks) and wrapping gift baskets. These physical promotional items have brought me increased exposure at author readings, writing conventions, and on book blogs.
- Free content:
I enjoy learning new things. On my blog, I attempt to incorporate both educational and entertaining tidbits. I do likewise with my monthly e-newsletter, and I think it’s helped me retain and attract new subscribers. (Hint: Those email lists are priceless when it comes to informing readers about a new book release.)
- “Birds of a feather flock together.” = Join a group.
- Genre groups:
It’s helpful to connect with authors who write in your genre. I’m really happy to be a part of Sisters in Crime. The group has given me insight into the mystery industry and provided connections to fellow writers, who have offered invaluable marketing tips and support.
- Author groups:
I’ve been involved with smaller publishers who’ve taken the time to build up a community for their authors. These fellow scribes often offer cross-promotional activities.
- Online groups:
I’m proud to be a part of Binders and Wordsmith Studio. Online writing buddies are masters of social media and spread the word in the virtual realm. They’re also quick to offer feedback on writing questions and provide a great venue for crowdsourcing.
- “Jack of all trades, master of none.” = Show your uniqueness.
- Specialized Media:
Since I’m an Asian-American writer, I like to find press opportunities that offer cultural coverage. Reporters at these newspapers and magazines are more likely to follow up with me. For example, I’ve been featured in Asian American Press, World Journal, Pacific Times, and Northwest Asian Weekly.
- Targeted Organizations:
My debut novel featured a Taiwanese-American family. As such, I’m able to connect with groups like Taiwanese American Professionals and North America Taiwanese Women’s Association and go to their special events. I’ve sold many copies at these outings.
- Distinctive Theme:
My first book was inspired by Taiwan’s history—specifically, The 228 Massacre. I’ve been invited to speak at annual memorial events every year since my book has been published.
I hope you find something useful from these reflections. Now “go the whole nine yards” with your marketing efforts.
Jennifer J. Chow, an Asian-American writer, holds a Bachelor’s degree from Cornell University and a Master’s in Social Welfare from UCLA. Her geriatric work experience influences her stories. She lives in Los Angeles, California.
Her debut novel, The 228 Legacy, won Honorable Mention in the 2015 San Francisco Book Festival and was a 2013 Finalist for Foreword Reviews’ Book of the Year Award. She also writes the Winston Wong mysteries under the name of J.J. Chow. The first in the series, Seniors Sleuth, won Runner-Up in the 2015 Beach Book Festival.
Seniors Sleuth summary:
Winston Wong used to test video games but has left his downward spiraling career to follow in the footsteps of Encyclopedia Brown, his favorite childhood detective. When the Pennysaver misprints his new job title, adding an extra “s” to his listing, Winston becomes a “Seniors Sleuth.” He gets an easy first case, confirming the natural death of a ninety-year-old man. However, under the surface of the bingo-loving senior home is a seedier world where a genuine homicide actually occurred. Winston finds himself surrounded by suspects on all sides: a slacker administrator, a kind-hearted nurse, and a motley crew of eccentric residents. To validate his new career choice (and maybe win the girl), he must unravel the truth from a tangle of lies.
Author website: www.jenniferjchow.com