When my first book came out there was no Internet to help with promotion. The only promotion I had a clue about (and not a very big one at that) was that I should have a book signing. I planned one at the only bookstore anywhere near. The bookstore owner advertised in the newspaper and we had a great turnout. And yes, that’s all I did.
Since that time I’ve had many bookstore signings in many different places—some turned out great with lots of people attending, and others not so much. I learned that the signings were better attended if I gave a talk of some sort.
Though many still do lots of bookstore signings, I seldom do any. There are other things that seem to work better for me.
I love appearing at libraries, because I’m fond of libraries. If it’s just me, I like to make a presentation of some sort. Sometimes book sales are great, and sometimes not.
Though you never know how they’ll turn out, I like to do book launches in all different places. I’ve had them in art galleries, a local inn, recreation spots, used book stores, and gift shops.
Book fairs are fun and I enjoy doing them because the people who attend are usually book lovers. I’ve done many over the years. I used to do craft fairs where you set up your own table and tent and I’ve done well at them, but nowadays I only do fairs of any kind where the set-up is done for you.
I’ve attended and been a participant at many writing conferences and mystery conventions and loved every minute of them. Sometimes they’re like going to a friends’ reunion and they are great places to meet readers. I’m no longer traveling around the country as I used to, now only going places that are driveable.
Years ago I sent out postcards with information about my latest book. Now I have an email newsletter that goes out once a month to let everyone know what I’m doing and about any new book that I might have. Let me know if you’d like to be on my newsletter mailing list.
I’ve been doing blog book tours like the one I’m on now for a long, long time—and I still love doing them. And yes, I do think they sell books.
And of course this brings the subject of promotion around to the Internet—one of the greatest boons to promotion. I have my own blog where I promote other authors and once in a while write something on my own—especially when I have a new book out. I love Facebook, to me it’s like chatting with friends. I use Twitter minimally, usually to promote a new blog or book.
Nothing stays the same, so I expect much will change over the next few years.
If you’re an author, let me know what works best for you—one of the older methods, or something more modern.
If you’re a reader, let me know what kind of promotion attracts you the most (or the other way around.)
Seldom Traveled Blurb:
Marilyn Meredith’s Bio:
Marilyn has had so many books published, she’s lost track of the count, but it’s getting near 40. She lives in a community similar to the fictional mountain town of Bear Creek, the big difference being that Bear Creek is a thousand feet higher in the mountains. She is a member of Mystery Writers of American, three chapters of Sisters in Crime, and is a board member of Public Safety Writers of America.
Winners will be randomly picked from those leaving the most comments on the blog posts. Each winner can choose one of the earlier books in the series as either a print book or e-book.
Tomorrow I’m headed to M. M. Gornell’s blog https://mmgornell.wordpress.com/