There are lots of opinions on this topic, but if I had to pick just one of the two, I’d still pick a website – with qualifications.
First, look at what they are. A Facebook page is a social media networking platform. It consists largely of a place to share news, announcements, photos, gossip, you name it – it’s out there. It can be as casual or as professional as you like. I strongly recommend that if you have a Facebook page, you create one for personal use and an author page for professional use and you try not to mingle the two together too much. Maybe that seems like overkill today, but the more people who read your books and follow your pages, the more important it becomes to keep your private information private. As much as we don’t like to think about it, there are people out there who are a little unbalanced and you don’t want to be sharing pictures of your grandkids with them.
A website, on the other hand, is a more “fixed” platform. I work with journalists every day and while they do look at your Facebook page, they also go straight for your website to see if you’ve posted press information there. As you probably know, journalists often work around the clock and on deadline. If they’re working on a story and can’t find the info they need, they’ll find it elsewhere. Your website is the first impression you’ll make on a lot of people. The good news is, there are no rewrites in real life, but you can work and rework the content on your website until it really shines.
In both instances, I come across pages that look professional and even more that don’t. As with any area of business, find out what you’re good at and staff your weakness. Your brand and your professional appearance are NOT the place to cut corners and save money. With all the freebies available today, it’s tempting and I know few writers are independently wealthy, but if every time someone checks you out online they find information that looks more DIY (do it yourself) than professional, that’s exactly how they’ll think of you.
We all want to know and do business with people who are on the road to success. Maybe you’re not there yet, but you need to look like you’re the person you want to be. An author who shows up in shorts and flip flops may be a fun person and a great writer, but the impression is probably someone who isn’t that serious about his or her professional appearance.
Take some time and do a search for author websites. Don’t just look at one, look at several and keep an objective eye. It’s best to look at authors you don’t know personally and visit a few pages on their sites.
- What do you like?
- What don’t you like?
- Do you find any typos?
- Is the information up to date?
- Do you find information there that would be helpful if a journalist was writing up a quick article to announce an upcoming event?
- Is there something missing?
- What could be done to improve the site?
Once you’ve visited a few, go back and look at your own site. Do you think it gives the impression of you and your work that you want it to?
If you use Facebook and/or Twitter, visit some author pages there and see what kind of impression they make. Do they post things that would be of interest to their readers? Do they include a variety of photos and links that are in good taste?
Usually the best gauge of what any of your pages should be is what interests you, and what works for others. We all have different tastes and opinions, but if you’re drawn to particular posts and pages, chances are similar posts and pages will work for you.
Don’t hesitate to ask trusted friends for their thoughts, but also get input from others within the writing industry. Most of my family have no idea what works on webpages and FB for writers, but other writers should have some good ideas. Good luck with your project!