Why Do I Need Twitter? By Lorie Ham

promophotoI have been writing forever, and have five published mystery novels. I have always tried to stay on top of what sort of free publicity there is out there because like all of us my budget for promotion has been small to nothing.

 

Five years ago, I ventured out into a new area of publishing–I now publish an online magazine called Kings River Life. Again faced with pretty much a zero promotion budget, and the fact that if no one knows we are there no one will read us–I began researching even more what was out there. This has also given me the opportunity to see the results of what others do as well. We publish a lot of book reviews and I can tell you right now that the authors who understand the importance of not only Facebook, but also Twitter, are the ones who bring readers over to read those reviews. I would imagine this also translates into more sales for the author in other areas too. I have seen our reviews of the books of older, big name authors, who have refused to jump on board with social media get very few hits. While at the same time, I have seen an indie, or even a self-published, author who has embraced social media, get a lot of hits on our review of their book.

 

Yes, we still need to write a quality book or else even if you can get everyone to read the first book, they won’t be coming back for more. But these days we have to let the world know we are out there and there’s no better, or more inexpensive way, than social media.

 

Now I’ve also seen those who only embrace Facebook, and at least they are doing that. But they say they just don’t get Twitter or don’t like Twitter. Well learning about Twitter is now part of the job and it really doesn’t matter if we like it. Facebook loves to put up road blocks to promotion because they want us all to pay them money for ads now, so while it still has value for promotion, it doesn’t have nearly the value it used to have. That is why I love Twitter and am moving to focus more of my efforts there. There’s also the fact that people who follow you on Twitter are expecting to hear about your books–that’s why they follow you. So they aren’t going to complain that they are getting spammed like they might with email, or complain that the only reason you are on there is for promotion like some do on Facebook. That IS why you are there and that is why they are following you. They want to know about your latest book.

 

However, there are some things to keep in mind about Twitter. A lot of the people following you want more than just promo. They want fun tidbits thrown their way–info about your books, or your characters, or maybe even you, that they won’t get anywhere else. Or maybe special giveaways just for them! So don’t just tweet that your latest book is out, or that a review is up–give them something more. Really, that’s what most people want who like your page on Facebook too–you need to give them a reason to keep checking your page, or following you.

 

And there’s also the fact that we are all busier now, and the young people of today have much shorter attention spans, so people of today are more krl_logo(2)originallikely to keep up with you on Twitter, which only allows for something short. I have to admit–I pay way more attention to what’s on Twitter than Facebook from just a personal standpoint.

 

A great example of an author who knows how to do Twitter right is Cleo Coyle. Check out her Twitter at @CleoCoyle. I also hope you check out and follow Kings River Life on Twitter as we share every week about our articles and mystery book giveaways-you can find us at @kingsriverlife. My hope with KRL’s Twitter is to be including even more fun extra things later this year. I hope you also check out the magazine as we have a big mystery section with mystery reviews, book giveaways, articles, and short stories up every week http://www.kingsriverlife.com.

 

So if you have been dragging your feet when it comes to Twitter I’m here to say stop it! Get yourself over to Twitter and start learning how to do it and start engaging your readers. It’s part of the job now! Best of luck.

 

Lorie Lewis Ham has been publishing her writing since the age of 13 & singing since the age of 5. She worked for her local newspaper off and on for years, and in 2010 became the editor-in-chief and publisher of Kings River Life Magazine http://www.KingsRiverLife.com. She has also published 5 mystery novels–you can learn more about her mystery writing on her blog http://mysteryratscloset.blogspot.com/.

 

Advertisements

My Potpourri of Promotional Strategies – Helen Dunn Frame

Helen Dunn Frame

Helen Dunn Frame

A famous writer is reputed to have quipped that writing a book is five percent inspiration and 95% perspiration. I would add that afterward the author in most cases must handle 100% of the promotion.

In years long gone publishers would assign an editor to fine tune the manuscript with the author, and at least help promote a book, even for a relatively unknown writer. Today the author needs to present a totally edited manuscript even to a traditional publisher and is expected to execute most of the promotion efforts, unless the writer has an outstanding track record.

The real challenge, no matter how a book is published, involves finding ways to promote it by traditional means such as at book signings; by new avenues, for example, social media, and especially by innovative means that require being especially creative.

After having two successful book signings for my first mystery at a branch of Barnes and Noble in Dallas, I asked the manager for a third one in June 2004. He said that the month was devoted to books dealing with weddings. Luckily I had written about a Greek Orthodox wedding in the book and was able to read about the traditional ceremony to attendees, thus fitting into the theme.

Since that experience, I put scenes in my books that might facilitate promotions. Remember the reason for including a possible promotional bit in a tome has to be plausible to the reader, not just stuck in illogically. In the first book, the couple met in Greece and married in a Greek Orthodox Church in the country. The protagonist Ralph and his fiancé in the most recent one vacationed in Costa Rica where he had gone as a child when his mother won a trip. He runs into a friend he played with, now a grown man, who wants to open a business in Dallas but needs a partner who is a U.S. citizen. Ralph wants to open a business, hoping by doing so he will avoid being investigated for his part in the scandal.

It’s important to think out of the box and to realize that authors cannot afford to be shy. For example, when I call a company for some reason, I manage to enthusiastically tell the rep that I write books and suggest they look me up on Amazon. During a trip to visit friends in Alabama I was invited to speak to a breakfast group where members were old enough for retirement. In North Carolina I spoke to members of a women’s group in a church about writing a book.

Every month an online forum I’m a member of has an “anything goes day.” I use the opportunity to write something of interest, perhaps about or from one of my books. I list the names of my three books that are available on Kindle and in paperback, and sign the posts with links to my Facebook pages for my books; website, and author’s page on Amazon. The rest of the month such promotion is prohibited. Last summer I participated in a book fair highlighting the United States in San Jose, Costa Rica and sold books while making friends with other authors, one of whom helped to edit my recent book and has offered to read my current manuscript.

Another way to get exposure for your creations is to review other writers’ books. Usually you can include a short bio and list your credentials with it. Get your books reviewed and look where you might be interviewed on others’ blogs. Rarely do I buy advertising, but when I do, I carefully determine that the venue is worth the money.

Years ago an associate claimed that business cards were the cheapest form of advertising. Every time he entered an elevator, he would turn his back to the door and hand out one to everyone on it. For authors, using a bookmark instead might encourage book sales. Authors still enclose these with their hard copies.

Try to sell your book in different shops, not just the obvious outlets. For example, an author of a book about his experiences traveling to nearly 100 countries sold it on consignment in a store that stocked travel related products. Travel agencies might use such an item as a favor. Real Estate companies and restaurants listed in a featured country might recommend it.  You won’t know unless you ask.

Most importantly, if you get an acceptance, before proceeding, make sure to establish procedures and put all agreements in writing, making everything legal. Giving away something for free with purchase also helps. Buyers of my Costa Rica book simply email me at a special e-mail address for a password to download a free Moving Guide from my website. Having moved at least 30 times from within one city to other continents and having handled the PR for American Mayflower Moving and Storage for over four years when I also became a Certified Packer, qualifies me as an expert. The requests provide the start of a mailing list for future books.

Bottom line, it is important to do something to promote your book every day of the business week or every day if possible. It can be as little as posting on your business Facebook page. Mine is set up so that whatever I post is sent to Twitter and to my Website.  My goal is to promote so well that all the books sell enough that I could give up my day job, if I had one.

 

 

Bio:

Helen Dunn Frame is an accomplished businesswoman (a commercial real estate broker in the Dallas/Fort Worth Metroplex, specializing in retail and restaurants, for example) whose professional writing skills, living in England, Germany, and Costa Rica; and her love of travel (in 50 GreekGhostsCovercountries at least once where she gained an appreciation of the value of diverse cultures), have culminated in several books.

Many threads of Helen’s experiences have been woven into the intriguing fabric of GREEK GHOSTS soon to be followed by the second in the mystery series with a working title, WETUMPKA (Alabama) WIDOW. Living in Dallas during a major scandal resulted in SECRETS BEHIND THE BIG PENCIL. Expecting to update to a third edition this year, Helen advises Baby Boomers in her third book about RETIRING IN COSTA RICA or Doctors, Dogs and Pura Vida.

A graduate of Syracuse University (Journalism School), and New York University (Master’s Degree in Sociology/Anthropology), Helen has been published in major newspapers and magazines as well as trade publications in the United States, England, and Germany. She has edited newsletters and a newspaper and other author’s books, created business proposals for clients, and spoken to groups.

Links:

Website: www.helendunnframe.com

Author’s Page: https://www.amazon.com/author/helendunnframe.com

Facebook:  https://www.facebook.com/RetiringInCostaRicaOrDoctorsDogsAndPuraVida

I Would Like to Thank the Academy… by Debra Borys

“Excuse me?” I asked my publisher.  “I must have heard you wrong.  You said 60, right, the book sold 60 copies the first month?  That’s Debra Boryspretty good for a first novel, isn’t it?”

“I said 6.  The book sold 6 total copies the first month.”

I started counting on my fingers. Mom. My two sisters. Eight members of my writers group. Ten regular attendees of the coffee house group I met with monthly who were all excited and congratulatory when I first told them I’d found a publisher. And that didn’t even factor in the numerous friends, acquaintances, cousins, and neighbors I’d been casually mentioning my release date to whenever I had a chance.  Six copies just did not compute.

A genius is never appreciated in her own environment.

THE DARK SIDE OF LOVE

I understood that an unknown author might not quickly pick up new fans, but I couldn’t imagine that everyone I knew hadn’t rushed online to buy a copy within days of hearing the news that the book was available.  After all, that was one of the most exciting days of my life. Perhaps, however, I was being unrealistic.  Not everyone would make it a priority to purchase immediately.  They had their own lives after all and their own priorities.

So I waited, optimistic and patient despite the warning signs.  One person surprised me by saying she just couldn’t get into it when I’d been sure it was exactly the type of book she’d love.  When my mother and I ran into friends of hers I hadn’t met, she’d proudly introduce me as simply “my oldest” rather than “my daughter, the author.”

The arrival of my yearly royalty statement the following January added the death knell to my expectations. No best seller list for me and my brilliant suspense novel. Despite the 4- and 5-star reviews, it was not yet time to quit the day job and buy a writer’s cottage along the Oregon coast. Even if every person I knew had gone out and bought a copy of the book, it was clear now that word of my Great American Novel had not spread far. My friends and family had not praised the work to everyone they knew, had possibly not even mentioned it once in passing to another human being.

The thing about friends and family and spouses is that both you and they have a handicap called Unconditional Love.  Normally a virtue, UL has a dark side. The people who best love me are so assured of my success it never occurs to them I might need their help to achieve it.  I am so confident they support me I expect them to know my expectations and hopes without my saying a word.

BUY MY BOOK

With my second book released and 10,000 words written on the third, I have learned a lot about writing and promoting.  Mainly that mixing the two often produces an oily sheen on the clear-flowing waters of creativity. Stirring promotional expectations into relationships muddies the waters even further.

Marketing is your responsibility and that of any professional whose job it is to do so: your publisher, your agent, publicists you hire, and writers organizations you join. It is not the concern of people who know you. Stop expecting them to promote the book.  Stop expecting them, even, to buy the book. Their job is to pick up the tab at lunch once in a while, send you birthday cards, and make you laugh when you just feel like crying.

However, when appropriate—if they ask, if the opportunity arises and the person seems open to it—don’t be afraid to suggest (key note here: suggest implies using a friendly, undemanding, and non-bitter tone) specific ways they can help you spread the word.

  • Attend my book signings
  • Share my Tweets, Pinups, Tumbles, and Facebook statuses
  • Mention my book to friends
  • Post a review
  • Buy copies of the book to give as presents
  • Comment occasionally on my blog posts, guest articles, and social media statuses
  • Paint the cover of my novel on the side of your house and rent one of those flashing neon arrows to point to it.

Okay, maybe not that last one.  Unless they really, really want to.  Regardless of how much they spread the word, or don’t, it is important for me to remember the one support they have always provided and still do: accept me as the weird, quirky, anti-social writer that I am so that I will continue to sit at the keyboard and put down one word after the other after the other.

For that at least, they deserve a mention in my Pulitzer prize acceptance speech.

~~~~~

Bend Me -Torn PaperBend Me, Shape Me is the second novel in the author’s Street Stories suspense series and was released in 2013 by New Libri Press

Snow Ramirez hasn’t trusted anyone in a very long time, not even herself. Memories of her childhood on Washington’s Yakama Reservation haunt her even on the streets of Chicago. When her squat mate Blitz slits his own throat in front of her, she knows it’s time to convince someone to trust her instincts. Normally she wouldn’t care. Who wasn’t crazy in one way or another in this messed up world?  Snow’s little brother Alley, though, there might still be time to save him. If only she can get reporter Jo Sullivan to believe her story before Snow loses her own mind.

Debra R. Borys released her first novel, Painted Black, in 2012.  The Street Stories series combines the gritty reality of homeless life on the Chicago streets with bizarre and quirky suspense plots.  Debra uses her personal experiences from years of volunteering with service agencies in both Chicago and Seattle to bring the characters and streets to life in these fast-paced, gripping tales. She currently works as a freelance writer and editor and is working on a third Street Stories novel.

More info can be found on her websites www.Debra-R-Borys.com and www.StreetStoriesSuspenseNovels.com or on Facebook http://www.facebook.com/deb.borys and Twitter @debborys.

An interview with Scott Craven

Scott Craven (1)Scott Craven is a member of the storytelling team, writing about Arizonans who have compelling tales to share. He’s been a Valley journalist for 28 years, starting as a police reporter at the (long departed) Phoenix Gazette. Over those years he’s also covered courts, local communities, travel and pop culture. His weekly column Ask the Pet Editor, which runs in Sunday Living, has addressed dozens of reader-submitted problems, most of them having to do with various house-training issues. At night he goes home to his Main and Accessory dog, Sandy (7-year-old Australian kelpie mix), who greets him enthusiastically because it’s dinner time.

PJ: How long have you been writing?

SC: When haven’t I been writing? My mom kept one of my earliest work, a historical piece from first grade in which I credit the Pilgrims with inventing Thanksgiving, a finding that remains controversial to this day. As far as when writing started to matter to me, it was as a sophomore in high school when I enrolled in Journalism 101 and discovered how much I loved seeing my name in print. I mean how much I love writing. I’ve been a reporter ever since, save for those few awkward years when I was an editor.

PJ: At what point did you reach a place where you felt successful as a writer?

SC: It occurred on a brisk fall day in 1979 in Colorado Springs when I woke up to my very first professional byline. The night before, in the 65th hour of my official 39-hour week (and just one hour short of earning health benefits), I’d filed a report on a high school football game. And the next morning, like magic, there it was in print. As I stared at it, I thought of the other 35,000-plus Colorado Sprints Suns that carried my name in the exact same place. I’d made it. Or so I thought. I was 21 years old with all the stupidity that comes with youth. But still, that was the first time I felt successful as a writer. It’s my story and I’m sticking to it.

PJ: Is the writing life what you expected when you started out? If not, how is it different?

SC: The writing life has been at least 40 hours a week, at least 48 weeks a year, and changes with each story I do. That’s the beauty of reporting, which allows you to talk to interesting people and tell their stories in compelling ways. But the author’s writing life is just as I perceived it – sitting in front of your home computer, staring at a blank page, and knowing you’ve got to start. Now. OK, now. Wait, what’s going on with Twitter? OK, now. I haven’t checked breaking news for five minutes, let’s see what’s happening in the world. OK, now. And so forth. In the midst of all the procrastinating, a book was written. How did that happen?

PJ: The general public seems to think authors are relatively wealthy. Without prying too much, has your writing income lived up to expectations?

SC: How much I expected to make when I started writing Dead Jed – zero. Financial expectations met since then – one. I’m lucky to have a fulltime job that pays enough to keep up with the bills and put a little aside, so Dead Jed has never been about the money. Even as well as the book turned out, and how people have reacted to it, I do not expect to make much money on it. Certainly not enough to quit my day job. The book is not out yet so time will tell, but if I earn enough to take a trip to, say, Las Vegas (I live in the Phoenix area), I’ll be happy. And if the book really takes off, maybe I can even afford checking a bag.

PJ: Early on, so much focus is given to getting published. Now that you’re published, how has your focus changed?

SC: Yes, the focus has definitely changed. As I worked in Dead Jed, I told only a few close friends what I was doing. I also kept it largely a secret when I found an agent, then a publisher, and finally a publishing date. But when the book landed on Amazon, I couldn’t shut up about it. I’ve shifted from “Gotta finish another chapter today” to “Love the way you cut my hair, hey, did I tell you about this book I wrote?” It’s all about the marketing.

PJ: How long did it take you to get published the first time?

SC: This is my first time, and a lot longer than I thought. When it happened it was still a shock. I queried dozens of agents in batches of 20, and found one within three months. Two years passed before a publisher agreed to take a shot with Dead Jed, and the email telling me about the deal was still surprising. Not just that Dead Jed would see the light of the publishing day, but that there would me a second book, maybe even a third if things went well. More than a year has passed since then and at the time of this writing, Dead Jed is still a month away from its publication date. It’s all about patience.

PJ: Would you do anything differently if you had it to do over again?

SC: I would have written Dead Jed when I was 25. But it would have been tedious, unfunny and a serious blow to English as a whole. So no, I would not have done anything differently. Well, there was that one unfortunate night when I wish I’d caught my sleepwalking son before he used my closet as a bathroom, but as far as the book, I would not do anything differently.

PJ: Writing new material, rewriting, submitting new work, waiting, promoting published work…the list is large. How do you manage to divvy up your time to give adequate attention to all needed areas?

SC: My job keeps me busy writing, making it difficult to do a lot of writing on the side. So at this point, Dead Jed is pretty much my only project, and thus weekends provide plenty of time to give adequate attention to all needed areas. I’m not like those authors I see on Twitter, telling everyone 140 characters at a time how busy they are morning to night, writing and editing and writing some more. I dedicate ample time to the craft, but I can break away for some quality Xbox time as well. Otherwise I’d get to a point where I was dreading to write. Some might call it laziness. I call it a vital balance.

PJ: What is the single most exciting thing that’s happened to you as a writer?

SC: Exciting? I’ve won a few journalism awards over the years, even in national competitions. But those don’t stick with me as much as the rewarding stories I’ve done. Like the families who adopted quadruplets that had been abused, changing lives for the better. Or the husband and father in late stages of ALS who refused to give up, using his eyes and a specially designed computer to write inspirational notes to his daughters. Or the elderly man who left his apartment each day at 3 p.m., its living room filled with photos and artifacts of his 60-year marriage, to walk to the Alzheimer’s ward and visit a wife who no longer recognized him. Those are the things I cherish as a writer.

PJ: What is the single most disappointing thing that happened to you as a writer?

SC: In my reckless youth, I wrote a lengthy story about a judge who had fallen under much criticism for her views on domestic violence. And I got her first name wrong. It bothers me to this day.

PJ: What’s the most memorable thing (good or bad) that’s happened to you while promoting your work?

SC: Earlier this year I was lucky enough to attend BookExpo America in New York to represent Dead Jed (still six months from publication when BEA started). The two most memorable things occurred in those two days. The good was when I signed in and slipped an “Author” badge over my head. The following day when I sat at a small table signing not my book, as every other author there, but a postcard emblazoned on one side with the Dead Jed cover, and on the other side was another author’s book. Fortunately, several very kind (and very skilled) fellow authors circulated through the crowd, pointing them toward the table. I probably signed 20 or cards in 30 minutes, but in an atmosphere charged with incredible literary talent, I felt rather sheepish.

PJ: With more books being released each month now than ever before, what do you believe sets your work apart from the others?

SC: As far as I know, I’ve written the only book about a 13-year-old zombie who doesn’t spend most of his undead time crashing through boarded-up windows in an effort to satisfy an appetite for human flesh, particularly brains. There are other works that take a different look at the genre, but Dead Jed turns it on its rather decayed head. More importantly, no zombie was hurt in the writing of Dead Jed. Yes, limbs were lost and reattached, but that doesn’t really hurt the undead (warning: zombie on closed course, do not attempt).

PJ: What would you like to share with writers who haven’t reached the point of publication yet?

SC: Hang in there. It will happen. Until then, do what I’ve done. Obsessively Google your name and the book’s title every 15 minutes to see if anyone is talking about it. When the list pops up again and every entry ends with Google telling you “You’ve visited this site numerous time,” try Twitter. Then Facebook. Goodreads. Go on ask.fm to see if anyone wants to hear about your book. They won’t, but you will have knocked down another few minutes of obsessing.

PJ: What do you feel is your most effective tool for promoting your published work?

SC: The best tool for promoting Dead Jed is the same for any work, whether it’s a book or a movie or work of art. Make it interesting, compelling and damn good. I think Dead Jed meets those criteria, but if others disagree, then I will happily appear, or host a Skype chat, or wash your car if I have to. The only thing I won’t do is constantly use Twitter as a marketing device. The overuse of Twitter as a promotional tool is quickly approaching my No. 1 Pet Peeve of all time – people who snap their gum. No, the gum-snapping is pretty safe at No. 1.

PJ: What area of book promotion is the most challenging to you?

SC: Finding outlets and, once found, not exploiting them. Otherwise, I’m pretty comfortable doing anything I need to do. I did mention washing your car, right?

PJ: Do you have a local independent bookseller you’d like to mention?

SC: Here’s a shout-out to Changing Hands in Tempe. It’s a great store to browse and hosts some of the most talented authors in the country. It also hosts lesser-known writers who have written entertaining books, but I enjoy it most for the staff’s recommendations, allowing people to discover hidden talent. And just when you thought the book-buying business could not get any better, Changing Hands is soon to open another outlet featuring beer. Beer!

PJ: Give us a list of your published titles in chronological or series order:

SC: Wow, let’s see, have to think on that one. OK, as of December 3, it goes like this:

“Dead Jed: Adventures of a Middle School Zombie.”Dead Jed cover

Share with us an elevator pitch (no more than 30 seconds) of your latest title:

Not only would Jed give an arm and a leg to fit in at middle school, he actually can. That’s just one of the (dis)advantages of being the school’s only zombie. Jed’s pallor and his ability to hold his breath for, oh, ever, make him a target for the school bully who thinks school is no place for the undead. But even after he disarms Jed, literally, the zombie pulls himself together with some duct tape and staples, refusing to give up.

Where can we buy it?

It is available for pre-order on Amazon, bn.com, and other websites where fine middle-grade titles are sold.

PJ: What last thing would you like to share with us that nobody knows about you and your work?

SC: Promise not to tell anyone, but many of the things that happen to Jed are autobiographical. Not losing limbs, of course, but several of the humiliating things that bring Jed down also happened to me in seventh grade. True story.

Whether you’re inclined to like zombies or not, you seriously do not want to miss this one! Pick up a copy today!

Can Internet-only Promotion Really Work? by Velda Brotherton

newVeldaCan Internet-only Promotion Really Work?

By Velda Brotherton

It’s interesting to note how many writers do not use the Internet to promote their books. Is it enough to do personal appearances? How many of those can we afford to do nowadays with gas being so high and bookstores closing right and left? When my novels came out in 2012 and 2013 I could no longer handle physical appearances, so I made the tough decision to use the Internet to promote myself and my work. Occasionally I’ll do a book signing or conference appearance, but not often enough to make a spike in sales.

Just think of it. Sitting in an office and touching people all over the globe with information about your writing, your books, and your life as a writer. Yet it was a tough decision for several reasons. I like talking to readers and writers, and all I knew about my computer was writing and formatting manuscripts. So the first step was to devote time to learning what I’d have to know. Since I had a few manuscripts lying around, I could spend a full summer on that project.

First I submitted a couple of new manuscripts to small publishers, then went to work.

I had an Amazon Page, a website, and three blogs on Blogger. I belonged to a couple of organizations that had Yahoo groups online. I joined LinkedIn and Good Reads. Quickly I realized this was not enough to get my brand out there. It is more important to become known by your name than by an individual book. People know you and like you, then they’ll just naturally want to read your books.

So I added Facebook, Twitter, Google Plus and then Pinterest when it arrived on the scene. I’ve discovered it’s not enough to use these sites, but it’s important to learn the secrets of using them well, which I’m still in the process of doing. Take one at a time and conquer the ins and outs.

I promote online for two days out of my six-day writing week. Joining writing groups on Yahoo, Linked In and Google has afforded me the most information on promotion sites online. There writers share sites they have found, they offer to host bloggers, to review books, or share sites that perform those tasks. With good organization, you can post on these quickly and efficiently. Ask friends to repost, re-pin, and re-tweet to double, triple and go beyond with your posts. A blog is a must, and I moved those on Blogger to Word Press where I could get more pages for my books and other subject matter.

There are also what I call virtual book stores online. These are sites that will display your book cover(s), something about ThePurloinedSkullFC300(1)you and the book and a buy link. This gives readers the opportunity to browse specific books without getting lost in the millions of books on Amazon. Most of these are free or have a small minimal sign-up fee. Ask David is such a site, and it is exceptional. For a basic small one-time fee it will exhibit all your books and promote them. There are many genre-related promo sites. Google for them.

Don’t forget that when you post on Facebook, you aren’t limited to your own personal site. There are many group sites that will allow you to join and post information of your own, such as Incredible Indie Ebooks. If you belong to a writer’s group, it often has a Facebook page where members can post.

Beware: Don’t turn into a spammer. Post interesting information about all sorts of subjects, like something from one of your books or something you learned while researching for that book.

For instance while researching for my recent book, The Purloined Skull, the first of my series, A Twist of Poe Mysteries. I learned that Edgar Allan Poe did not receive any royalties for his re-published short story, The Purloined Letter, because at the time there were no International Royalty laws.

cover4When researching for Once There Were Sad Songs, my hero rode a Harley Motorcycle, so one day I was driving through Eureka Springs, Arkansas, and there was a motorcycle gathering for the weekend. Spotting a few guys with their bikes parked, I pulled over. They were eager to answer all my questions, and I had a great time visiting with them. Did you know that if you jump one of those heavy Harleys you’re liable to ruin the shocks or worse wreck it? But it is often done by guys with a death wish. So, in my book, my hero, a veteran with a death wish, jumps his bike off a bluff down onto the sandy shoreline of a creek and lives to tell about it.

There I told you about two of my books without spamming you, because I included something you might think interesting. Make yourself easy to find by posting everywhere possible.

Website: http://www.veldabrotherton.com

Blog: http://www.veldabrotherton.wordpress.com

FB: http://www.facebook.com/vebrotherton

Twitter: http://www.twitter.com/veldabrotherton

How about you? What can you add to share experiences in online promotion?

An interview with Joann Smith Ainsworth

JoAnn sittingJoAnn Smith Ainsworth experienced food ration books, Victory Gardens and black-out sirens as a child in WWII. These memories help her create vivid descriptions of time and place, which put you in the middle of the story as a participant in a fast-paced journey through paranormal realms as U.S. psychics hunt down Nazi spies.

Ms. Ainsworth lives in California. She has B.A. and M.A.T. degrees in English and has completed her M.B.A. studies. Her agent is Dawn Dowdle of Blue Ridge Literary Agency.

PJ: How long have you been writing?

JA: I started writing novels in 1998 when approaching retirement. I needed a way to supplement my Social Security. I had a Bachelors and Masters in English and my MBA studies. I decided that “author” was the way to go since, as long as you write a great story, no one cares how old you are.

Little did I know how difficult it is to create a novel. Just having a story in your head isn’t enough. You have to know how to present the action on paper—how to evoke images in the mind’s eye of your reader to bring the story alive.

It took me four years of online classes to learn the craft techniques to create today’s fast-paced, commercial novel. The result was my medieval romance, Matilda’s Song.

PJ: At what point did you reach a place where you felt successful as a writer?

JA: I felt successful as a writer (and switched to calling myself an author) when I completed my first manuscript. A first manuscript is no small feat.

PJ: Is the writing life what you expected when you started out? If not, how is it different?

JA: I didn’t realize that creating and selling today’s novel would be so difficult and so time consuming. Authors have to wait months and years to know if their submission resulted in a sale or a rejection. I have a file of rejection letters.

In the end I sold all five manuscripts to mid-level publishers and I’m under contract to an agent (Dawn Dowdle of Blue Ridge Literary Agency).

Your readers can follow my writing life by visiting Twitter @JoAnnAinsworth. To learn about my experiences during WWII and about writing a novel where the U.S. govt. recruits five psychics to locate Nazi spies on the East Coast, visit Facebook at JoAnn Smith Ainsworth Fan Page.

PJ: The general public seems to think authors are relatively wealthy. Without prying too much, has your writing income lived up to expectations?

JA: I met a few wealthy authors, but most of us need a day job. My day job is Social Security.

At about 90 cents a book, an author needs a large readership to make a comfortable level of income. For most of us, this is a slow climb with Word of Mouth being our best marketing tool for building a solid readership base.

PJ: Early on, so much focus is given to getting published. Now that you’re published, how has your focus changed?

JA: No change in my focus.

Each manuscript must be submitted to stand or fall on its own.

PJ: How long did it take you to get published the first time?

JA: Ten years almost to the month after I started writing novels.

My first sale to Samhain was Out of the Dark, a medieval romantic suspense novel with a sight-impaired heroine.

PJ: Would you do anything differently if you had it to do over again?

JA: I don’t think so. Everything was a learning experience. The setbacks made me a stronger author and a more targeted marketer.

PJ: Writing new material, rewriting, submitting new work, waiting, promoting published work…the list is large. How do you manage to divvy up your time to give adequate attention to all needed areas?

JA: I am disciplined to the point of being annoying about it. My mind separates tasks into categories. Stubborn determination will not let me slack off. Each category must be completed on schedule, if humanly possible.

PJ: What is the single most exciting thing that’s happened to you as a writer?

JA: The most exciting thing was opening the box of author copies and holding my first book in my hand.

PJ: What is the single most disappointing thing that happened to you as a writer?

JA: Finding that there is no “coasting” for an author. There is always something to do and these days the competition is greater. Each year, my books must be brought to the attention of readers despite the millions of other published novels in bookstores.

PJ: What’s the most memorable thing (good or bad) that’s happened to you while promoting your work?

JA: The most memorable is that what started as a business proposition turned into a passion.

I write stories of self-awareness and self fulfillment in historical settings. The heroine becomes empowered as she tackles each story challenge and transforms into an indomitable woman. Even if I never sell another manuscript, I will continue to write these stories for the rest of my life.

PJ: With more books being released each month now than ever before, what do you believe sets your work apart from the others?

JA: My historical settings are so detailed that readers become immersed in the time period. My novels have a moral tone:  good eventually triumphs over evil. My stories entertain, inspire and keep the reader in suspense.

PJ: What would you like to share with writers who haven’t reached the point of publication yet?

JA: Never give up and never believe you’re too old to succeed. Keep getting up every time you get knocked down.

My fifth novel will release when I am 75 years old. It’s been a fifteen year journey, but I have touched my dream.

PJ: What do you feel is your most effective tool for promoting your published work?

JA: I believe we authors are our most effective tool in promoting. What we write comes from our hearts. We want to share our experiences and hope these experiences will inspire readers.

PJ: What area of book promotion is the most challenging to you?

JA: PINTEREST. I can keep track of 90,000 words, but I’m not visual. It’s difficult for me to think in terms of interesting graphics.

PJ: Do you have a local independent bookseller you’d like to mention?

JA: Many of the booksellers where I had signings and was on panels went out of business during economic downturn. For my recent release, POLITE ENEMIES, an historical western romance, I have author event invitations from Books, Inc. in Alameda (an independent bookstore) and from Barnes & Noble in Antioch.

Give us a list of your published titles in chronological or series order:

MATILDA’S SONG (978-1-60504-195-7)MatildaSong200x300

OutDark72webOUT OF THE DARK (978-1-60504-277-0)

POLITE ENEMIES (Book 1) (ebook:  978-1-61160-636-2; paper:  978-1-61160-590-7Polite-Enemies-COVER21

THE FARMER AND THE WOOD NYMPH (Book 2) (ebook ISBN:  978-1-61160-660-7) release Dec. 2013

EXPECT TROUBLE (print ISBN:  978-1-61009-074-2) release April 2014

Share with us an elevator pitch (no more than 30 seconds) of your latest title, Polite Enemies:

IDA OSTERBACH survived range wars and the murder of her husband. She’s kept the farm going through sheer grit and determination. The last thing she has time for is romance.

 

JARED BUELL was never particularly charitable to farmers, even eye-catching ones like Ida. When an old nemesis comes to town and threatens both of them, he has no choice but to get involved.

 

Experience this action-packed romp through 1895 Wyoming where Ida and Jared find love when they least expect it.

PJ: Where can we buy it?

JA: Whiskey Creek Press, Amazon, Barnes & Noble Nook and from independent bookstores which used Ingram as a distributor.

PJ: What last thing would you like to share with us that nobody knows about you and your work?

JA: I awake each morning with energy and excitement because I have a new day to craft another novel.

Thank you for this opportunity to introduce myself and my writing to your readers.

Reaching to Friends and Strangers by Elaine Orr

Orr,Elaine2012,closeto5x7Elaine L. Orr has written fiction and nonfiction for many years.  She began writing plays and novellas and graduated to longer fiction by the mid-1990s. In Trouble_cover_2_from_whit_small-82x1282011, Elaine introduced the Jolie Gentil cozy mystery series. She grew up in Maryland and moved to the Midwest in 1994.

Reaching to Friends and Strangers

Writing a series take a certain amount of arrogance and some juggling skills. It is tempting to focus marketing on the newest book, but for a series audience to grow, the earlier books need to stay on reader radar.

Most of my marketing is for ebooks, though I use the paperbacks (including large print) as marketing tools with bookstores.

I have a three-pronged strategy. 1) Give friends a chance to help reach new readers. 2) Write articles and occasionally guest blog posts beyond the writing world. 3) Use social media (especially Twitter) to reach beyond my circles.

There are 360 people on my monthly update list. When I sent the first email I promised two things— recipients would not hear from me more than once a month, and I would never take offense if anyone asked to be taken off the update list.

Creating the email audience took a lot of time. There are some writing friends, but they already know what I’m doing. I drew on people from almost every job I’ve had, service organizations I belong to, my extended family, current and former neighbors, and friends from school. I did not choose everyone who is on my email contact list.

I’m always surprised at those who follow up with notes. Some I have not seen in person for more than a decade, others could be in a book club I joined recently. Some of them post information on new books on their Facebook pages. Finally, if all I say is “read my books,” it’s boring. I mention a personal item or a conference where I learned a lot.

As a lifetime nonfiction writer, I post articles on varied topics on nonwriting sites, such as Yahoo Voices. The first thing my brief bio on these sites says is that I write fiction. I post on my blog and sometimes others, but these posts are primarily read by other writers.

I have a Facebook fan page, web page, and Twitter account. I keep them up to date and allow only 15 minutes a day, unless I’m doing extensive updates to the web page. I also get marketing ideas from the Murder Must Advertise Yahoo Group.

Two things in the electronic world seem to make a difference.  I maintain a $3 per day Facebook ad, and vary the content. It draws people to my Facebook fan page and puts my name in front of people whether they click on the ad or not.  When the ad comes down, I sell fewer books.

Every day I send 10-20 tweets to various hash tags (#mustread, #mystery, etc.) and individuals who say they retweet. These are cut-and-paste tweets rather than individually typed. I mention a newer book and give a link or rotate through the series offering freebies via Smashwords, If this sounds repetitive, the tweets only are to the sender. Each one reaches a different audience, because most people only read tweets that appeared just before they signed on or while they are on Twitter.

This system works for me because it keeps my time on writing. I’d like to hear what works for you.